Career Development

Personal Branding (PB)


Description
Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.


Workshop Objectives:

• Define your image.
• Control your image.
• Understand how to sharpen your brand.
• Use social media appropriately.
• Manage your brand in a crisis.
• Develop a professional appearance.
Content
  • Unit 01 - Personal Branding
  • Before We Get Started
  • Revision section
  • Unit 02 - Defining Yourself (Part 1)
  • Unit 03 - Defining Yourself (Part 2)
  • Unit 04 - Controlling and Developing Your Image
  • Unit 05 - Personal and Professional Influences
  • Unit - 06 Sharpening Your Brand
  • Unit - 07 Appearance Matters
  • Unit - 08 Social Media (Part 1)
  • Unit - 09 Social Media (Part 2)
  • Unit 10 - Brand Management During a Crisis
  • Unit 11 - Brand Personality Traits
  • Closing
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever